Increasing traffic and decreasing cost per lead - Boss Auto

Problem

The car market from the USA has gained popularity among Ukrainian car enthusiasts and buyers in recent years. Due to a number of competitive advantages, such as affordable prices, a wide selection of cars, technical condition and technological equipment, American cars have become an attractive alternative on the Ukrainian car market.

That is why the number of competitors in the auction is impressive.

The goals were:

• to occupy the largest % of paid search results;
• to increase the amount of traffic, while reducing the cost per lead;
• to increase the number of leads.

Decision

In the past, the client had a negative experience with promotion, but approached each task very carefully. Thanks to the task setting service from JustWork, it was possible to plan current tasks as transparently as possible.

In order to increase the % of search output - we segmented the search queries with different frequency of queries as finely as possible in order to cover as many search queries as possible.

They also worked on separation by geo.

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To increase the number of new users, we decided to attract media and video advertising.

Audience segmentation made it possible not only to attract a certain number of new users, but also to make a profit from it.

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Result

Thanks to the mentioned steps, we achieved certain results in terms of the effectiveness of Internet advertising. Due to constant work on optimization and scaling - increased the number of leads by 4.6 times.